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Persuasive technology : using computers to change what we think and do



In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside.


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Informasi Detil

Judul Seri
The Morgan Kaufmann series in interactive technologies
No. Panggil
153.8 52 FOG p
Penerbit Morgan Kaufmann Publishers, / : Boston :.,
Deskripsi Fisik
xxviii, 283 p. : - ill. ;
Bahasa
English
ISBN/ISSN
9781558606432
Klasifikasi
153.8 52
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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Tidak tersedia versi lain




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